California – Netflix is facing a new lawsuit accusing it of using algorithms and digital techniques designed to keep children in front of screens for longer periods. Allegations suggest the platform relies on methods that encourage digital addiction and foster continuous attachment to displayed content.
According to the lawsuit, the platform utilizes tracking and analysis systems of viewing behavior to direct content toward children in a way that increases their time on the app. This is achieved through continuous suggestions and interactive designs that encourage non-stop binge-watching.
Psychological Impact and Auto-Play Features
The lawsuit further claims that certain features were developed to psychologically influence young users through the automatic playing of episodes and precise recommendations based on a child’s interests and daily habits. The case has sparked widespread debate within US tech and human rights circles, especially with rising global concerns regarding the impact of digital platforms on the mental health of children and adolescents.
Tech and legal experts believe the case could reopen discussions on the responsibility of streaming companies toward child protection. It also raises questions about the limits of using personal data and digital behavior in designing interaction mechanisms within apps.
Netflix’s Stance and Legislative Pressures
On its part, Netflix has not issued a detailed comment, but it repeatedly emphasizes that it provides parental control tools and family-specific settings that give parents greater control. This lawsuit comes at a time when international pressure is increasing to enact stricter regulations to protect children from digital addiction. It also aims to protect them from the effects associated with excessive screen use. California – The Netflix platform is facing a new lawsuit accusing it of using algorithms and digital techniques aimed at keeping children in front of screens for longer periods. The lawsuit claims that the platform relies on methods that encourage digital addiction and reinforce continuous attachment to the displayed content.
According to the lawsuit, the platform utilizes tracking and analysis systems of viewing behavior to direct content toward children in a way that increases their time on the app. This is achieved through continuous suggestions and interactive designs that encourage non-stop binge-watching.
Psychological Impact and Auto-Play Features
The lawsuit further claims that certain features were developed to psychologically influence young users through the automatic playing of episodes and precise recommendations based on a child’s interests and daily habits. The case has sparked widespread debate within US tech and human rights circles, especially with rising global concerns regarding the impact of digital platforms on the mental health of children and adolescents.
Tech and legal experts believe the case could reopen discussions on the responsibility of streaming companies toward child protection. It also raises questions about the limits of using personal data and digital behavior in designing interaction mechanisms within apps.
Netflix’s Stance and Legislative Pressures
For its part, Netflix has not issued a detailed comment but frequently emphasizes that it provides parental control tools and family-specific settings to give parents greater control over content. This lawsuit comes at a time of increasing pressure on tech giants and streaming platforms worldwide to implement stricter legislation protecting children from digital addiction and the psychological effects of excessive screen time.
