Cairo, Egypt – Artist Mohamed Kilani has begun promoting his latest song, “Yefk El Nahs” (Breaks the Curse), through a unique advertising campaign that has sparked considerable controversy and questions on social media in recent days.
Advertising campaign featuring a large number of stars
The promotional campaign witnessed the participation of a large group of artists who appeared in short videos via their official accounts, repeating calls to break the bad luck, which prompted the public to wonder about the nature of the work and whether it was related to a new drama project or a different artistic campaign.
The video featured Fathi Abdel Wahab, Reham Abdel Ghafour, Iman El-Assy, Asmaa Abu El-Yazeed, Reem Mustafa, Karim Fahmy, and a number of other stars, in funny scenes that went viral on social media.
Mohamed Kilani reveals the release date of the song
ونشر محمد كيلاني الفيديو المجمع عبر حسابه الرسمي على “إنستجرام”، وعلق عليه قائلًا: “استنوا أغنيتي الجديدة يفك النحس يوم الاثنين 11 مايو على جميع المنصات”.
Widespread public reaction on social media
The promotional campaign received a great deal of interaction from the public, as social media users widely shared the clips, with sarcastic and funny comments about the idea of ”breaking the bad luck,” while others praised the different promotional method adopted by Mohamed Kilani with the participation of this number of artists, stressing that the campaign succeeded in arousing the curiosity of followers before the official release of the song.
