Dubai, United Arab Emirates — The German Football Association (DFB) has announced that Abu Dhabi Media, represented by Abu Dhabi Sports channels, has won the exclusive audiovisual rights to broadcast the DFB-Pokal in the Middle East and North Africa for three seasons. This agreement runs through 2028.
Under the agreement signed between Abu Dhabi Media and DFB GmbH & Co. KG, the DFB’s commercial arm, live coverage will begin with the second round on October 28 and 29. This includes matches featuring Bayern Munich, Borussia Dortmund, and other major German clubs.
The partnership grants Abu Dhabi Sports exclusive rights to air all matches of the prestigious German cup until 2028. It brings the excitement and passion of the competition to football fans across the region.
Kai Damholtz, Director of Broadcast Rights at DFB GmbH & Co. KG, said:
“We are delighted to partner with Abu Dhabi Media, one of the region’s leading media organizations. This partnership will allow millions of viewers across the Arab world to enjoy the drama and excitement of the DFB-Pokal. Abu Dhabi Media will broadcast the top matches free-to-air on Abu Dhabi Sports 1 and 2. Meanwhile, the full competition and exclusive accompanying content will be available on the ADtv app.”
Yaqoob Al Saadi, Head of Abu Dhabi Sports Channels, said:
“Securing the DFB-Pokal rights strengthens Abu Dhabi Media’s position as the region’s premier destination for global sports content. This agreement reflects our long-term strategy to collaborate with leading international sports bodies. It provides our audiences exceptional access to world-class competitions with broad popular appeal.”
He added: “With its rich heritage and highly competitive spirit, the DFB-Pokal is a valuable addition to Abu Dhabi Media’s portfolio of global sports rights and tournaments. This underscores our commitment to delivering the highest broadcasting standards across all platforms.”
