Washington, USA – The film has had a strong and exceptional start at the box office in the United States and around the world, achieving huge numbers since its first weekend release, in a clear indication of the return of momentum to popular films in cinemas.
Record revenues on the opening day
The film grossed $85 million in the US market during its opening weekend, significantly outperforming the debut of the first installment, The Devil Wears Prada, which earned only $27.5 million upon its release in 2006.
A global success that exceeds expectations
Internationally, the film grossed $233 million in just a few days, including over $156 million from overseas markets, boosting its chances of surpassing the first film’s total worldwide revenue ($326 million) in a short time.
A huge budget for a comedy-drama genre
The film’s production cost reached approximately $100 million, excluding marketing, making it one of the most expensive comedy-drama films in recent years. The return of stars boosted nostalgia, as the film saw the return of the original’s cast, including Meryl Streep, Anne Hathaway, and Emily Blunt, which helped attract audiences and revive a sense of nostalgia for the film’s world and its iconic characters.
Widespread public reaction and differing critical opinions
The film received an A- rating from audiences, with women making up over 70% of the opening weekend audience. Despite mixed reviews from critics, the public response was strong, particularly with the return of the iconic Miranda Priestley character and the world of glamorous fashion. In a fiercely competitive box office season, Michael came in second with over $54 million, while The Super Mario Galaxy Movie took third place with $12 million.
