Menlo Park, USA – Meta has begun rolling out a new update to its Threads app that allows users to interact with its smart assistant, Meta AI, directly from within private messages,
in a move aimed at enhancing the conversation experience and providing
more accessible artificial intelligence tools within the app.
Meta’s plan to expand the integration of artificial intelligence technologies
The new update allows users to invoke Meta AI during private chats to ask questions, get quick information,
help with writing messages, and suggest ideas, all without leaving the conversation or switching to another app.
The company explained that the feature will be rolled out gradually to users worldwide,
reaching all accounts in the coming period,
as part of Meta’s plan to expand the integration of artificial intelligence technologies across its various applications.
This update is part of Meta’s strategy to unify the user experience of its smart assistant across its platforms,
including Facebook, Instagram, WhatsApp, and Threads, making access to AI services faster and more seamless.
Accomplishing tasks and improving the digital communication experience
Meta AI also allows users to perform a wide range of tasks, such as summarizing texts,
answering queries, assisting in content creation,
and suggesting ideas, in addition to providing real-time general information,
thus enhancing the efficiency of communication within the application.
Analysts believe this move reflects the intensifying competition among major technology companies
to offer integrated artificial intelligence features within social media applications,
as users increasingly rely on these technologies to accomplish daily tasks and improve their digital communication experience.
Meta is expected to continue adding new features to its smart assistant
in the coming months, as part of a rapidly evolving race
among global technology companies to expand the use of artificial intelligence
and make it an integral part of the user experience across various platforms.



