India settles the debate on alternative smoking: no going back on the ban, and IQOS is out of the equation.

New Delhi, India – In a move reflecting the Indian government’s hardline stance on modern smoking products, it announced its refusal to ease restrictions on e-cigarettes. The government confirmed the continuation of the complete ban on their sale and marketing within the country. It also ruled out the introduction of IQOS devices and heated tobacco products to the Indian market in the near future.

Government officials emphasized that the decision is aimed at protecting public health, particularly among young people. The decision comes amid growing concerns about the increasing use of alternative smoking products, which are marketed as less harmful than traditional cigarettes. Authorities stressed that the scientific evidence regarding the safety of these products remains inconclusive, thus justifying the continuation of the strict preventative approach.

The Indian Ministry of Health explained that any attempts to reconsider the ban would be subject to rigorous scientific review. However, it emphasized that the current priority is reducing nicotine addiction rates. Furthermore, it aims to prevent global companies from expanding their influence in a massive market of millions of smokers.

India’s refusal to allow IQOS devices is a blow to major tobacco companies, which are seeking to expand into Asian markets through heated tobacco products. These companies see these devices as the future of the industry. Health authorities, however, view them as a step that could normalize smoking among younger generations.

Observers believe the decision reflects a divergent global trend, with some countries opting to regulate alternative smoking products rather than ban them. Other countries, notably India, prefer a complete ban as a precautionary measure to protect public health. They also aim to reduce the health and economic burdens associated with smoking.