Dubai, UAE – Dubai is gearing up for Eid Al Adha with a “3-Day Super Sale” event running from May 27 to 31.
The event will feature discounts of up to 90% across thousands of stores and online platforms throughout the emirate.
Wide participation from brands
The event is organized by Dubai Festivals and Retail Establishment (DFRE), part of the Department of Economy and Tourism,
with the aim of boosting the retail sector and reinforcing the emirate’s position as a global shopping and entertainment destination.
The campaign features over 500 international and local brands, along with several major shopping malls,
including Mall of the Emirates, Dubai Festival City Mall, City Walk, and Ibn Battuta Mall.
Discounts cover a wide range of sectors, including fashion, electronics, cosmetics, jewelry, homeware, and accessories.
The event also offers additional benefits through various loyalty programs,
including cashback, reward points, exclusive offers, and travel miles for shoppers.
Entertainment activities coinciding with the holiday
The “Win Your Home in Dubai” initiative also offers the chance to win a residential unit from Binghatti Developers.
This is available with eligible purchases made during the campaign period.
The discounts coincide with a range of entertainment, cultural events, and concerts taking place in Dubai during the Eid Al Adha holiday.
To further enhance the festive atmosphere and attract visitors and tourists,
the event will also see the opening of the first BackSun store in the UAE, located in Mall of the Emirates.
This is part of the ongoing expansion of international brands in the UAE market.
