Dubai, UAE – His Excellency Mohammed Saeed Al Shehhi, Vice President of the National Media Authority, discussed with Shant Oknayan, Vice President of Global Business at TikTok, ways to enhance joint cooperation between the Authority and TikTok.
This aims to expand partnerships and enable companies and content creators to keep pace with the rapid transformations in the media content industry.
In this regard, His Excellency Mohammed Saeed Al Shehhi stressed the importance of cooperation with global platforms to enable the digital economy.
In addition to enhancing the use of digital platforms as effective tools in developing the capabilities of local creators and institutions.
He pointed out that the UAE views cooperation with major digital companies as an essential part of its future vision to build an advanced and balanced digital media environment that stimulates innovation and supports sustainable growth in the media sector, while preserving societal values.
The Vice President of the National Media Authority pointed out that cooperation with TikTok contributes to supporting creativity and empowering national talents.
It also opens broader growth prospects for content creators and companies operating in the media sector.
In line with the UAE’s vision of establishing itself as an influential global position on the global media map.
The National Media Authority is keen to enhance cooperation and communication with international media companies and institutions.
This enhances the digital economy, improves the quality of content, and provides an advanced environment for conducting business in the UAE.
It thus builds on the country’s capabilities, advanced infrastructure, competencies, and talents capable of driving growth and innovation in the media sector.
