Dubai, UAE – The General Administration of Identity and Foreigners Affairs in Dubai announced that it will launch the “Closer to You” campaign on Monday.
It serves as a strategic initiative aimed at bringing government services closer to members of society.
In addition to establishing an interactive model that reflects the UAE’s human-first approach.
The initiative will launch its first edition at the Global Village during the period from January 5, 2026 to February 5, 2026.
To form an open community platform that combines service, awareness, and interactive experience, in one of Dubai’s most prominent family destinations.
The “Closer to You” initiative includes an integrated platform that includes a number of introductory corners, enabling visitors to the Global Village to view Dubai accommodation services.
Including golden entry and residence permit services, identity and nationality services, and work permit services.
In addition to the children’s passport platform, platform (04), red carpet corridor, and happiness card.
This is part of a direct and smooth experience that reflects the trends of Dubai residency in simplifying procedures and establishing the principle that the customer comes first.
The initiative’s platform is distinguished by its interactive nature, targeting all family members.
It offers interactive activities, experiences and purposeful games, in addition to daily surprises and weekly prize draws.
This is an integrated community experience that aims to enhance positive communication and consolidate the presence of Dubai Residence in a close and direct manner with community members.
The “Closer to You” initiative embodies the vision of Dubai Residence in moving from the concept of service provision to building a sustainable relationship with the community.
This is done through direct field presence, listening to customers, and interacting with their needs and aspirations.
Which contributes to raising levels of satisfaction and happiness, and enhancing confidence in government institutions.



