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Lifestyle

Apple’s New Bet.. A Foldable Phone Approaches with Ambitious Multi-Million Sales Plans

Apple’s Deliberate Entry into the Foldable Market: Quality as a Bet Against Competitors

مدحت الشيخ
Last updated: 03/07/2026 5:57 am
Medhat Elsheikh
مدحت الشيخ
ByMedhat Elsheikh
News Editor
Medhat El-Sheikh, editor-in-chief of the Voice of Emirates News Agency office in Cairo, is a seasoned Egyptian journalist with extensive experience both within Egypt and abroad....
- News Editor
2 months ago
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3 Min Read
Foldable iPhone (Photo/Newswires)
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Highlights
  • Focusing on Addressing Competitors’ “Stumbles”
  • A Hybrid Experience with Revolutionary Specifications
  • High Price vs. “Loyal Base”
  • A Turning Point in the Smartphone Market
  • Investors and Users Anticipate

Cupertino, United States – Apple is preparing to shake up the smartphone market with its long-awaited entry into the foldable phone sector. In a move anticipated by brand enthusiasts, technical reports indicate that the company has ambitious plans to sell around 10 million units of its first foldable iPhone, defying high price expectations and market challenges.

Focusing on Addressing Competitors’ “Stumbles”

Apple has been working behind closed doors for years to develop a phone that combines its signature elegant design with the powerful performance of an iPhone. Sources confirm that the company is intensively focusing on addressing the weaknesses that foldable devices from competitors have faced, such as the durability of flexible screens, the lifespan of hinges, and the mechanics of folding, ensuring a product that exceeds current market standards.

A Hybrid Experience with Revolutionary Specifications

The new phone is expected to offer users a unique experience, combining the features of a smartphone and a tablet (iPad) through a large foldable screen. The device will be enhanced with Apple’s latest cutting-edge processors, integrated deeply with Artificial Intelligence technologies, alongside significant improvements in battery efficiency and camera quality to meet professional users’ expectations.

High Price vs. “Loyal Base”

Although the device’s price is expected to exceed the $2,000 threshold, financial analysts are betting on Apple’s “loyal user base.” The reputation the company has built for delivering luxury and high-quality products gives it a competitive advantage, enabling it to achieve strong sales from the moment of launch, even with the high price tag.

A Turning Point in the Smartphone Market

Apple’s entry comes after years of dominance by companies like Samsung and Huawei in this sector. Rather than racing to be first, Apple has chosen a “Quality First” approach. Experts believe this launch could represent a fundamental turning point in the smartphone market, potentially re-energizing demand for high-end devices and giving Apple a powerful lever to boost revenue amid a relative slowdown in global traditional phone sales.

Investors and Users Anticipate

As more official details approach, anticipation among investors and users worldwide is escalating. Everyone is waiting to see the “Apple Touch” on foldable phone technology, with expectations that this device will be one of the most prominent and impactful technical launches in the company’s journey during the current decade.

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SOURCES:Voice Of Emirates
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