Abu Dhabi, UAE – Salama Al Haj Al Awadhi, Senior Vice President of Group Commercial, In-Country Value, and Industrial Development at ADNOC, revealed that the National Content Program has successfully redirected more than AED 473 billion into the national economy since its launch in 2018, including AED 307 billion through the ADNOC Group alone. This came during her participation in the Abu Dhabi Global Entrepreneurship Festival, where she emphasized that the program aims to localize procurement, thus empowering national companies, enhancing the resilience of supply chains, and supporting the UAE’s drive towards self-sufficiency in vital and nationally prioritized sectors.
Empowering industry through “Made in the UAE”
Al Awadhi explained that ADNOC has been a key partner and enabler of the “Make in the UAE” platform since 2022, with its purchasing power contributing to transforming opportunities into tangible industrial projects. She noted that the offtake program identified imported products worth AED 90 billion that could be manufactured locally by 2030, and contracts exceeding AED 80 billion have already been signed, giving manufacturers and investors the confidence to expand and grow within the country.
Localization of jobs and growth of the local economy
In 2025 alone, ADNOC Group redirected AED 65 billion to the national economy, increasing the total added value since its inception. On the human development front, the program, in collaboration with the Nafis program, successfully created over 23,000 job opportunities for UAE nationals in the private sector, reflecting the initiative’s profound social and economic impact in building a skilled national workforce that supports sustainable growth.
Industrial achievements and advanced investments
The program has so far resulted in the local manufacturing of 135 key industrial products, with investments exceeding AED 4.5 billion in developing advanced manufacturing facilities and technologies. These steps contribute to enhancing the global competitiveness of national products and encourage entrepreneurs to focus on the industrial sector, which is rich with promising opportunities, in line with the UAE’s strategic vision to diversify national income sources and strengthen its position as a global industrial hub.
