Abu Dhabi, UAE – Madan Holding Company signed a strategic agreement with Aura Real Estate Development Company. In a move that reflects the commitment of both sides to accelerate the real estate development process in the UAE. This is achieved through Ora’s acquisition of an additional 4.8 million square meters of land owned by “Modon” in the Ghantout region.
Under the agreement, Aura will double the area of land it owns in Gentot to 9.6 million square metres. This brings its total investments in the country to approximately 30 billion dirhams upon completion of the project development.
Confidence in the UAE market
This investment reflects the company’s firm confidence in the UAE market. It confirms its long-term commitment to developing integrated multi-use complexes that live up to the highest international standards.
The project is strategically located between Dubai and Abu Dhabi, and is directly connected to Sheikh Maktoum bin Rashid Road. It is only about 25 minutes away from Al Maktoum International Airport, providing a smooth connection between the two emirates.
The strategic partnership between Aura and MADN also embodies a shared commitment to advancing the implementation of the Bein project, Aura’s flagship and pioneering project. It is expected to constitute an integrated urban destination that combines the elements of modern life and the tranquility of the coastal atmosphere, within a unique living experience.
big sales
The “Bayn” project achieved residential sales amounting to 2.7 billion dirhams during the same year, making it one of the top ten projects in the same report.
This strategic step is also based on the UAE’s continued commitment to developing infrastructure and driving economic growth.
The state’s federal budget for 2026, amounting to 92.4 billion dirhams, is expected to contribute. In addition to ongoing investments in vital transportation hubs. Like Sheikh Maktoum Bin Rashid Road, it enhances connectivity and supports the long-term value of the areas extending between Abu Dhabi and Dubai.



