Dubai, UAE – RX Global, the organizer of the Arabian Travel Market, revealed on Thursday that the 33rd session of the exhibition, which begins on September 14, will last for four days. Artificial intelligence, digital transformation, smart mobility and changing travelers’ aspirations are at the heart of the debate about the future of tourism.
The company stated, during a press conference, that the exhibition will focus on strengthening partnerships and dealing with urgent priorities facing the sector.
In addition, Emirates Airlines confirmed, on the sidelines of the conference, that it had regained 93% of the seat capacity of its operations last August. About 98% of its global network, indicating that more than 8.7 million passengers were registered during July and August 2026. At the same time, it also revealed that it had received 17 new aircraft since the beginning of the year.
Wide participation
Rx Global, the organizer of the Arabian Travel Market, revealed during the official press conference for the event held in Dubai, Thursday, the most prominent features of the exhibition for the year 2026. In the presence of its main strategic partners: the Department of Economy and Tourism in Dubai, and Emirates Airlines. IHG Hotels & Resorts, and Al Rais Travel Company.
The 33rd edition of the exhibition will be held at the Dubai World Trade Centre from September 14 to 17, with wide participation from the global travel and tourism community. At a time when the sector continues to adapt to accelerating economic, geopolitical and technological changes.
The event brings together those concerned with the global travel sector again in Dubai, and provides a space for communication, building business relationships and exchanging knowledge. In addition to discussing the priorities that will determine the sector’s directions during the next phase.
This year, the Arabian Travel Market exhibition welcomes a wide range of destinations, tourism agencies, airlines, hotels and travel technology companies. Tourism service suppliers, professionals and specialists from around the world, to emphasize the importance of cooperation and communication in supporting business continuity. Enhancing the sector’s resilience during periods of transformation.
The 2026 session aims to focus on trust, flexibility and cooperation, reflecting the priorities of the travel and tourism sector and its aspirations for the next stage. This year’s theme is “Travel 2040: New Horizons Through Innovation and Technology.” To place artificial intelligence, digital transformation, smart mobility and changing travelers’ aspirations at the heart of the debate about the future of tourism.
