Dubai, United Arab Emirates – The media track at the Bridge Summit 2025, the largest global event in the media, content and entertainment industry, provides a new vision to meet the challenges of the current media system globally.
From declining public trust, to monopoly ownership, to technological transformations that are reshaping the public’s relationship with information.
Through its guests and session programmes, the track looks forward to building a new global collective vision for media based on credibility, participation and diversity.
In addition to innovation in the production and circulation of content and information.
The Media Track is one of the seven strategic content tracks at the Bridge Summit 2025, which kicks off from Abu Dhabi at the Abu Dhabi National Exhibition Centre (ADNEC) from December 8 to 10.
It also brings together more than 400 global speakers, including 100 global editors, policy makers and investors who participate within the media track in more than 50 sessions that examine the future of media and raise the extent of its impact and contribution to creating awareness.
In addition to supporting development, enhancing social stability, and activating bridges of dialogue between peoples and cultures.
Media and Generation Z
The Media Path includes sessions exploring the contribution of finance, technology, philanthropy, and humanitarian work to enhancing the independence of content delivery and editing.
It also examines the possibility of aligning new ownership models with the mission of a free and independent press.
Among these sessions are: “Who Funds the News You Read?”, “New Power Media Centers”, “Who Saves the Press When Resources Dry?”, and “The End of the Media’s Interim Response to Humanitarian Issues and Crises”.
Within its sessions, the track stops at the ethics of credibility and transparency in the era of machine-generated content, algorithm-based content distribution, and advocacy-oriented media.
He discusses these concepts in a series of sessions, the most prominent of which are: “The Boundary Between Falsehood and Truth”, “When Everything Becomes Documented… Who deserves trust?, “Agendas behind stories”, and “Standards for responsible storytelling”.
The track examines the extent of the impact of audience behaviors and generational values in redefining the concepts of authenticity and attention in contemporary media, through pivotal sessions, the most prominent of which are: “Memes as a Media Industry”, “How does the media gain the trust of Generation Z?”, and “Defending Depth in the Age of Superficial Media”.
In light of the transformation of information into an influential geopolitical tool, the “Media Path” sessions at the summit address the growing role of the media in shaping the course of crises and conflicts.
The Media Path brings together an exceptional elite of media pioneers, cultural leaders, policy makers and thinkers.
