The social media platform Instagram has begun allowing content producers to link multiple videos (reels) into one series.
TechCrunch, a technology website, noted that this new feature, already available on the competing TikTok platform, makes it easier for viewers to follow and discover relevant content.
What is the new feature?
If a content creator is telling a story in a series of videos and follow-ups, they can link them all together.
This relieves viewers from the hassle of scrolling or searching for different parts.
For example, content creators often ask their followers to “go back to watch Part 2” or follow updates.
With this new feature, content creators can organize relevant videos to make them easier for viewers to follow.
Although the new feature is useful for linking different parts of a story with multiple themes, it can also be used to group similar videos.
For example, if a content creator produces a series of fall food recipes, they can now compile them to make them easier to find.
Content creators can also link video clips together when adding annotations.
Or they can click on the submenu in previously shared videos.
After the content creator links the videos together into a series, users will be able to move on to the next clip using a new button at the bottom left of the clip.
Instagram indicated that the new feature was very popular.
She added that it will allow for richer storytelling, while keeping audiences engaged longer, which could lead to increased viewing time.
The Meta Platforms-owned platform also explained that it could help convert regular viewers into followers.
TechCrunch reported that although the new feature does not represent a radical change.
However, it is a useful addition for both content producers and viewers, as it makes it easier to find and follow content on the platform.
