California, USA – Apple CEO Tim Cook confirmed that increasing the number of memory chip suppliers does not necessarily mean lower prices for the company’s devices. He explained that the cost of electronic components depends not only on supply but is also affected by numerous factors, including chip quality, manufacturing technologies, and significant investments in product development.
Strict standards in selecting memory suppliers
Cook explained that Apple employs rigorous standards in selecting memory suppliers to ensure the highest levels of performance, efficiency, and reliability.
He also noted that the company prefers a diversified supply chain to enhance stability and mitigate the risk of supply shortages. Its goal is not solely to lower prices.
He added that manufacturing smartphones and advanced devices has become more complex with the increasing reliance on artificial intelligence technologies and advanced processors.
As a result, production costs rise, even with greater competition among suppliers.
Final price of Apple products
He pointed out that the final price of any product is determined according to a wide range of factors.
These factors include costs of research and development, design, manufacturing, software services, and technical support.
And not based on the price of a single component such as memory chips.
Cook’s statements come at a time of increasing expectations regarding the launch of the new generation of Apple devices.
There are also expectations that the company will continue to rely on the latest memory and processor technologies to deliver higher performance.
However, this may not be reflected in a direct reduction in product prices for consumers.
