Cairo, Egypt – Recent technical reports and leaks suggest that Apple may move to significantly raise the price of its upcoming iPhone 18 Pro. The new price might reach approximately $1,399.
This potential move comes as markets anticipate the launch of the iPhone 18 series in the fall of 2026. It is sparking widespread debate among users and fans of the American company.
Reasons for the Expected Price Hike
According to specialized analytical reports, the potential price increase is primarily due to rising costs of essential components. Especially with the integration of artificial intelligence technologies, these costs are increasing.
Experts point out that the need for larger RAM, advanced camera technologies, and more complex processors significantly increases the Bill of Materials (BOM).
Analyses confirm that Apple aims to maintain its traditional profit margins. Therefore, this may push it to raise the starting price of the phone to cover these increasing production costs.
New Launch Strategy for the iPhone Series
In a notable development, leaks indicate that Apple may follow a split launch strategy in 2026. “Pro” and “Pro Max” models will be launched in the fall of 2026 according to these leaks.
Meanwhile, the launch of standard models (such as the iPhone 18) is expected to be delayed until the spring of 2027. This marks a fundamental change in the company’s usual annual launch schedule.
Challenges of Competition in the Smartphone Market
These expectations come in light of strong competition in the global smartphone market. Major companies are moving to enhance the technical capabilities of their devices.
With the continued gradual rise in the prices of flagship phones in recent years, questions are emerging about consumer flexibility. These questions specifically concern the willingness of consumers to accept these additional increases.
The challenge for Apple remains balancing the delivery of advanced technical innovations with maintaining the attractiveness of its phone prices. This must be done amidst increasing economic pressures and manufacturing costs.
