Dubai, UAE – David Hague, CEO of «Brand Finance», which specializes in brand evaluation, confirmed that investment in continuous development and expansion, human resources and technology has opened the door for Emirati brands to enter the list of the 500 largest global brands.
He pointed out that the UAE is an ideal destination for establishing businesses.
Hague said: «The Emirates Pavilion was distinguished by its slogan (No Impossible), as the presence of Emirati brands among the list of the 500 largest and most powerful brands confirms that the impossible has become possible».
Five Emirati brands were included in the «Global 500» list of the strongest and most expensive brands in the world for the year 2026, issued by «Brand Finance», with a total value of the five brands amounting to $59.66 billion (218 billion dirhams).
With a growth of 15.2% over the value recorded for the year 2025, which amounted to $51.70 billion (189.7 billion dirhams).
According to «Brand Finance», the five Emirati brands received strong ratings.
Hague continued about the Emirati brands that entered the list: «(ADNOC) was able to be among the 100 largest and most powerful global brands, as it ranked sixth globally in the energy and gas sector, which confirms the strength of this company through its investment in human cadres and its continued investment in expansion and development, in addition to being a leader in energy efficiency and sustainability».
He pointed out that «Emirates Airlines», which has entered the list of the 500 largest and most powerful brands, is the best airline in the world, as a result of its investments in technology, fleet and human resources.
Hague stressed that «strong investments and strong standards lead to strong brands».
He said: «Emirati brands such as (E&E) and (First Abu Dhabi Bank) were also able to be on the list due to their investments, development and expansions».
Hague stressed: «The Emirati brands that entered the list are a source of inspiration for other smaller Emirati brands».
Abu Dhabi.. Friendly business environment
Regarding the UAE’s attractiveness for establishing businesses, Hague confirmed that «Brand Finance», 30 years after its establishment, established «Brand Finance Abu Dhabi».
Because it is an ideal destination for establishing businesses due to the business environment friendly to investors and businessmen, and the presence of great opportunities for business growth.
In addition to favorable economic conditions and low taxes, which are a major attractive factor.
Because it enables entrepreneurs to reinvest their money in building and developing their businesses and companies.
The UAE pavilion, which for the fourth year in a row bears the slogan (No Impossible), reflects, through its agenda and activities, the diversity of the national economy and the breadth of its base in various files and sectors.
In addition to its ability to create qualitative value in the fields of energy, trade, finance, industry, technology, and the digital economy.
