Washington, DC – The Walt Disney Company announced a three-year licensing agreement with OpenAI, making it the first major content partner for its new video platform, Sora. This move further strengthens the company’s expansion into artificial intelligence technologies.
Under the agreement, Disney will allow Sora to create short, on-demand social videos. These videos will be inspired by more than 200 characters from the Disney, Marvel, Pixar, and Star Wars universes. The videos will be available on the Disney+ platform, with the service expected to officially launch in early 2026.
The deal includes a direct investment of $1 billion from Disney in OpenAI. In addition, Disney will receive a commitment to purchase future shares. Disney will also become a major OpenAI customer and will use its APIs to develop new tools and products for Disney+. Furthermore, ChatGPT will be provided to Disney employees.
InvestingPro data indicates that Disney, with a market capitalization of $194 billion, maintains a moderate debt level. Its debt-to-equity ratio is 0.41, and it generated $10.1 billion in free cash flow last year.
Among the characters to be included in the fan-made version are Mickey Mouse, Minnie Mouse, Ariel, and characters from Frozen and Toy Story. Animated versions of Marvel and Star Wars heroes such as Black Panther, Iron Man, and Darth Vader are also included. The agreement does not cover the use of original talents’ likenesses or voices.
Disney CEO Robert Iger said the rapid advancement of artificial intelligence represents a “watershed moment” for the entertainment industry. He emphasized the company’s commitment to the responsible use of technology and protecting the rights of creators. OpenAI stated that it will implement policies and age restrictions to prevent misuse of the platform or the production of harmful content.
The deal remains subject to final agreements and customary regulatory approvals. These developments coincide with Disney’s fourth-quarter results, which delivered performance in line with market expectations, including 6% growth in park revenue and a 9% increase in operating income. UBS also maintained its “buy” rating on Disney stock with a target price of $138.
In other news, former Apple executive Jeff Williams has been nominated to join Disney’s board of directors. Meanwhile, InterDigital won a new court ruling against Disney in Germany regarding HDR patent rights. And Jimmy Kimmel’s contract with ABC has been extended until May 2027.
