Voice of the Emirates – In an attempt to revive its dating app, which has seen a decline in paid subscribers for nine consecutive quarters, Tinder is turning to artificial intelligence technologies. The goal is to explore users’ interests and preferences more deeply.
Match Group, the parent company of dating apps, announced to investors on Tuesday that it is testing a new feature called “Chemistry.” This initiative aims to first identify users’ personalities through interactive questions. Then, in a bolder step, it will access their phone’s camera roll, with permission, to analyze their interests.
Image analysis for “compatible match”
Spencer Rascoff, CEO of Match Group, explained that the feature is currently being tested in New Zealand and Australia. It will be “a key component of Tinder’s upcoming product experience in 2026.”
The company says the benefit to the end user lies in the AI’s ability to analyze unpublished images (such as hiking or climbing photos). The goal is to connect users with people who share similar hobbies, ensuring the suggestion of “better and more compatible matches.”
Match Group isn’t the only company requesting this type of access; Meta launched a similar feature last month. This feature uses artificial intelligence on unshared phone photos to suggest AI-generated edits.
Other AI tools and market competition
In addition to “Chemistry,” Tinder uses artificial intelligence in other areas to enhance safety and improve user experience. This includes an LLM-powered system that prompts users to “Are you sure?” before sending potentially abusive messages.
Help in choosing the best profile pictures.
The company also launched other features unrelated to artificial intelligence. These include dating “modes,” dual dates, and facial recognition, to address a challenging market. The market is seeing a decline in online dating among young people and growing concerns among US users about their spending due to a potential economic downturn.
