Following the announcement of their strategic partnership at Arabian Travel Market 2025, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana Hotels have launched the first phase of their joint summer campaign, aimed at boosting tourism to the emirate during the summer months.
This partnership aims to address the seasonal slowdown in summer travel and showcase Abu Dhabi as a vibrant and attractive year-round destination. Leveraging Rotana’s extensive regional presence and the strength of its global loyalty program, the campaign aims to stimulate bookings across regional markets, particularly from the GCC.
From June to August, guests staying at Rotana hotels in Abu Dhabi can enjoy an exclusive summer offer: “Stay 3, Pay 2”, which grants one free night for every three consecutive nights booked. The offer also applies to longer stays (e.g., “Stay 6, Pay 4”), offering greater value the longer guests stay.
