Washington, USA – In a move reflecting the shift of the sports industry towards digital platforms, Netflix is seeking to capitalize on the growing popularity of live events;
boxing is considered an ideal entry point for achieving huge commercial and audience gains.
According to a report published by Reuters, the platform sees major fights
as a golden opportunity to strengthen its position in the live streaming market.
Joshua vs. Paul: The Real Test
In this context, broadcasting the highly anticipated boxing match
between British champion Anthony Joshua and YouTuber Jake Paul represents a crucial test for the platform’s gamble.
Journalist Rory DeCarroll pointed out that Netflix is trying to profit from the move of sports to streaming services.
He stressed that boxing is a “guaranteed winner” due to the nature of the game,
which relies on major events held infrequently.
This is perfectly in line with the digital operating model.
Attracting the younger generation and diversifying income
Furthermore, Netflix is betting that the clash between Joshua’s expertise
and Jake Paul’s digital influence will appeal to a wide segment of the youth demographic.
Accordingly, this approach falls within a broader strategy for the platform to diversify its sources of income;
Instead of relying solely on movies and dramas, the platform began
expanding into comedy shows and WWE wrestling to secure sustainable cash flow.
Fierce competition redraws the map
On the other hand, observers believe that Netflix’s strong entry into
this field may end the era of traditional television channels’ control over sports rights.
As a result, competition is currently heating up with specialized networks,
which could change the landscape of sports broadcasting globally in record time.
Especially with Netflix’s ability to reach hundreds of millions of subscribers with the click of a button.
The future of live digital broadcasting
In conclusion, the Joshua vs. Paul bout represents just the beginning of the giant platform’s ambitions.
Experts are therefore awaiting the results of this live broadcast;
its success will inevitably mean future deals with major sports leagues.
This ensures that Netflix remains at the forefront of the fierce digital competition.
