California, United States – The social media platform Instagram announced that the number of its users has reached more than 3 billion monthly active users.
The platform, which specializes in publishing photos and videos, revealed recent growth. This growth is driven mainly by direct messaging services, short videos known as Rails, and recommendations.
According to Adam Mosseri, president of Instagram, the platform will increasingly focus on these features in the coming months.
However, the platform plans to allow each user to customize the settings of the algorithm. This algorithm selects recommendations for posts and short videos that appear to them.
It will also allow the user to look closely at how the algorithm works. This has so far been a big mystery to many users.
A new settings page will display Instagram’s rating of users’ interests.
This allows them to delete or add topics, and ultimately gives users more control over the content they watch.
The user will be able to go to a page in the settings that tells him. It shows what the platform thinks interests him, so he can make all the changes he wants.
Initially, these changes will affect users’ choices of short videos in the Rails section.
Other sections of the platform will follow at a later time.
Mosseri hinted that in the era of automated routing of social media content based on user data, “Account tracking is still important.” However, it is not as important as it used to be.
As a result, users have become more interested in modifying their algorithms rather than following specific accounts.
In the Rails sector, Instagram competes with the video platform TikTok. TikTok has been facing uncertainty about its future in the United States for months.
TikTok’s US operations are now headed toward a potential sale to US investors.
At the same time, Google-owned YouTube has established itself as a short video platform through its Shorts (short video) division.
TikTok relies more on its algorithm to identify videos.
This content appears based on videos that the user has been watching for a long time. Alternatively, it appears when the user quickly skips to another video.
