Riyadh, Saudi Arabia – In a move described by media sources as a “quiet easing” of restrictions, multiple reports indicate that Saudi authorities have expanded eligibility to purchase alcohol from the only liquor store in the capital, Riyadh. This expansion now includes foreign residents holding “premium residency” (non-Muslims), whereas previously it was exclusively limited to diplomatic missions.
Selective and noiseless expansion
According to a report published by the Semafor platform and cited by international news agencies such as the Associated Press, no official announcement has been made outlining the new regulatory framework. Instead, the information has been circulating verbally among residents.
New category: Non-Muslims holding Premium Residency—a category that includes investors, entrepreneurs, and skilled professionals—are now permitted to enter and shop at the store located in the Diplomatic Quarter.
The beginning of the experiment: The roots of this step go back to January 2024. At that time, the first store dedicated to diplomats was opened to regulate access to drinks and prevent the black market.
Security measures and “zero” surveillance
The store, which has no external signage and resembles a duty-free shop, is subject to strict security measures. These measures ensure that beverages are not diverted to unauthorized individuals.
Identity verification: A thorough check of professional and religious eligibility before entry.
Technology ban: Phones and cameras are prohibited, and glasses will be checked to ensure they do not contain smart lenses for photography.
Price differences: Visitors reported that prices were remarkably high, with no tax exemptions available only to diplomats.
The context of “Vision 2030” and the media debate
This move comes as part of a cautious experiment to test the controlled sale of alcohol under state supervision. The aim is to attract international investment and boost tourism. It’s worth noting that the Kingdom witnessed widespread media debate in the spring and summer of 2025 regarding rumors of legalizing alcohol sales in hotels and resorts by 2026. Authorities countered these rumors with a firm official denial of any radical or comprehensive change to the general prohibition policy.
Standard controls and limited exceptions
Despite this expansion, the legal basis for the nationwide alcohol ban remains in place. The only outlet is limited to the Diplomatic Quarter and operates on a monthly quota system. Furthermore, sales to the general public and non-citizens remain strictly prohibited. This is underscored by the assertion that any changes are implemented within a “narrow and carefully considered scope,” taking into account social norms and laws derived from Islamic Sharia.
