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All rights reserved © Voice of Emirates - News service from Our Media Group
Emirates

“Lifetime limit.” Allocating 7 easy channels to receive contributions from individuals and institutions

With the aim of raising at least one billion dirhams to save five million children from world hunger

Last updated: 18/02/2026 3:15 pm
Sami Zarqa
BySami Zarqa
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A professional journalist and writer, he has worked in the media and visual journalism field for over 20 years. During his career, he has covered various...
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"Lifetime limit." Allocating 7 easy channels to receive contributions from individuals and institutions
The campaign comes in partnership with the United Nations Children's Fund "UNICEF" (Photo/WAM)
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Dubai, UAE – The “Limit Life” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announced the allocation of 7 easy channels to receive donations from individuals and institutions.

This aims to raise at least one billion dirhams to save five million children from hunger around the world.

The campaign seeks to provide everyone with the opportunity to give and give, and to emphasize the values of the holy month, that it is the best charity to save a person from hunger.

The campaign focuses in particular on children who face the most serious forms of hunger in the most vulnerable communities.

Especially in disaster, crisis and conflict zones, where 5 children under the age of five die from malnutrition and hunger around the world every minute.

The “Hadd Al Hayat” campaign opens the door to participation in the Ramadan campaign, through donations via the website, SMS messages, or bank transfer.

Or the campaign’s call center, or the “Dubai Now” app, or the “Yalla Give” app, or the Dubai Community Contributions Platform “Jood” (Jood.ae).

The website of the “Lifeline” campaign to save 5 million children from starvation, www.edgeoflife.ae, receives donations from individuals, institutions, companies and businessmen from inside and outside the country.

The amount the donor wants can be provided to support the campaign and contribute to achieving its goals.

Those wishing to contribute to the “Lifeline” campaign to save 5 million children from starvation can contact its call center team on the toll-free number 8004999 from 10:00 AM – 05:00 PM, seven days a week, including weekends.

This is to arrange the donation of the amount they want to allocate to help save children from hunger.

The “Lifetime Limit” campaign to save 5 million children from starvation also provides a direct bank transfer channel to contribute to the initiative’s charitable efforts.

Everyone can transfer the amount to be donated to the campaign account to the approved account number (940340003708472909222 IBAN No: AE (at Emirates Islamic Bank in UAE dirhams.

Digital solutions for campaign success

This mechanism reflects the campaign organizers’ keenness to employ digital solutions to enhance humanitarian work and expand the base of community participation.

To ensure the sustainability of the resources needed to implement programs and projects aimed at combating child hunger around the world.

The campaign, which falls under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, aims to implement sustainable programs and projects that contribute to combating child hunger in the world.

In addition to creating a broad community movement that enables it to achieve its noble goals.

The campaign comes in partnership with the United Nations Children’s Fund “UNICEF”, Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger.

TAGGED:Life limit campaignMohammed bin RashidVoice Of EmiratesLife limit campaignVoice Of EmiratesMohammed bin Rashid
SOURCES:WAMVoice of the Emirates
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