Dubai, United Arab Emirates – Khalifa Enterprise Development Fund launches “Business Journey”. This is the unified digital platform to enable companies and service providers to connect, grow, and expand.
This was during his participation in the Abu Dhabi government pavilion at GITEX Global 2025.
The Business Journey platform is designed to empower small and medium enterprises in Abu Dhabi. It provides advanced tools for financing, advisory services, training, and support. It achieves this by employing artificial intelligence capabilities.
The scope of the new platform is not limited to small and medium enterprises.
Its advantages also include government agencies, strategic partners, and investors, which contributes to strengthening the national economy.
The launch of the digital platform comes within the framework of Khalifa Fund’s efforts. These efforts aim to achieve transformation within the system of empowering small and medium enterprises in Abu Dhabi.
This is achieved by integrating a range of supporting services into a unified smart platform. Its advanced features contribute to driving innovation and facilitating access to finance and opportunities for growth and expansion.
In addition to achieving a sustainable economic impact.
Establishing a culture of innovation
Moza Obaid Al Nasseri, CEO of Khalifa Enterprise Development Fund, said: “The launch of the Business Journey platform confirms our commitment to establishing a culture of innovation, supporting small and medium enterprises, and encouraging entrepreneurship as a vital tributary to the economy of Abu Dhabi and the United Arab Emirates”. By launching this platform, we seek to provide various services and programs. These services are aimed at meeting the unique requirements of each project, empowering entrepreneurs in the UAE and enhancing their economic contributions.
The new platform offers many innovative features that contribute to developing the efficiency and capabilities of service providers.
In addition to enabling them to manage listing operations and process orders through smart programs and advanced data-driven analytics.
The Business Journey platform includes a digital marketplace for small and medium-sized enterprises. It provides access to financial and non-financial support services across eight main axes.
Along with AI-powered consulting, a chatbot that recommends services and automates order paths.
As well as managing services via a system (Microsoft Dynamics 365 CRM).
There is a dashboard about small and medium enterprises and the level of demand for services.
Visitors to GITEX Global 2025 can learn about the “Business Journey”. They can also explore other innovative services and financing and non-financing programs provided by the Fund within the Abu Dhabi Government Pavilion.
