Washington, United States – After joining the billionaire club last May with the sale of her cosmetics brand, Rhode, model and businesswoman Hailey Bieber revealed her plans to manage the huge sum she received from the deal.
Rod sold for $1 billion
Hailey Bieber, 28, launched her brand in June 2022 and quickly gained attention for her signature skincare products.
Such as mini blushes, lip liners, and the “Glow Milk” product, in addition to the famous phone case that contains lip gloss, which has become popular among celebrities and users.
In a major acquisition, Bieber sold her company to e.l.f. Beauty for $1 billion, but she will continue to work within the brand.
She announced that she will retain her role as founder, along with her position as Head of Creative Design and Head of Innovation at Rhode.
What would Hailey Bieber do with a billion dollars?
In an interview with The Wall Street Journal for its Innovators issue, Pepper spoke about her intentions regarding the money she received from the deal, saying, “I want to save this money for my son’s future.
It’s money I’ve never had before, so I want to be very wise in managing it.”
She emphasized that she intends to invest the sum carefully, ensuring its preservation for future generations, especially in light of the changing global economic conditions and the rapidly evolving beauty market.
About Privacy and Family
In the same interview, Hailey spoke about her decision to “not show her son’s face on social media,” noting that she preferred to wait until her child was able to understand the digital world and make their own decisions about privacy.
“Until my child understands and can talk about it, I don’t want to expose it publicly in any way,” she said.
Product testing on Justin Bieber
Bieber also revealed that she relies on her husband, singer Justin Bieber, as one of her primary testers of Rude products. She said, “I test products on my husband, I test them on my friends. I’m obsessed with these products.”
Exceptional success in record time
In less than two years since its launch, Rhode has established itself as a leading skincare brand, making it a target for major companies.
Its sale for $1 billion reflects the strength of Hailey Bieber’s brand in the market and her success in combining social impact with commercial innovation.
