Dubai, UAE – His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, attended part of the activities of the fourth edition of the Billion Followers Summit, the largest global summit in the content creation economy.
Organized by the UAE Government Media Office and hosted by the UAE for three days in Dubai.
The summit is held under the slogan «Purposeful Content», with the participation of more than 15,000 content creators and influencers and more than 500 speakers followed by 3.5 billion followers.
His Highness Sheikh Mohammed bin Rashid Al Maktoum stressed that the content industry is an awareness industry, a tributary to development, and a fundamental pillar in the economy of the future.
His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “We believe that real investment is in minds. Minds that turn talent into impact, and an idea into a sustainable project that creates opportunities and promotes growth.
His Highness said: «We want the summit to be a platform to empower Arab and international youth with the tools to influence and create meaningful and responsible content. The Emirates must remain the first destination for dreamers and creators, and a meeting place for everyone who carries a message that serves humanity and creates hope».
His Highness Sheikh Mohammed bin Rashid Al Maktoum inspected the pavilions of the major social media platforms participating in the fourth edition of the Billion Followers Summit.
For the second time, the summit brings together these platforms under one roof, and includes «Snapchat, X, YouTube, TikTok, Google Gemini, and Meta, and includes Facebook, Instagram, WhatsApp, Disney+, and TWITCH
His Highness listened to an explanation of the most prominent qualitative global initiatives launched by the Billion Followers Summit.
Foremost among them is the «1billion acts of Kindness» «1 billion community actions» campaign in partnership with MrBeast.
Which found great global interaction with more than 170,000 community and humanitarian works and more than 100,000 views within 3 weeks.
As well as the AI-generated film award in partnership with Google Gemini.
Which is considered the largest and most expensive international award of its kind, worth one million dollars.
More than 30,000 people from 116 countries expressed interest in the award, and 3,500 films were received to participate in the award.
His Highness also listened to an explanation of the important results achieved by the program «Investing with Content Creators», in its first and second editions.
Which aims to support building and accelerating businesses in the content creation economy, and empower companies and individuals who have pioneering ideas in this field.
qualitative agenda
The Billion Followers Summit, in its fourth edition, includes a qualitative agenda with more than 580 main sessions, round tables, dialogue and workshops during which more than 500 international speakers and experts will speak.
The agenda in this edition focuses on two main axes: the first: transforming content creators into impact makers.
By creating meaningful content on social media.
