Dubai, United Arab Emirates – The Mohammed bin Rashid Al Maktoum Knowledge Foundation launched a summer campaign entitled “Our Summer is Knowledge” with the aim of promoting the practice of reading among various segments of society, and encouraging families and children to turn to reading during the summer vacation, in line with the General Community and its lofty humanitarian message in developing and growing societies.
The Foundation explained that the campaign’s activities include various initiatives and activities, including the distribution of 700 packages of “My Family Reads” publications, including 14,000 books, within the framework of cooperation with government departments, community institutions, and various entities.
His Excellency Jamal bin Huwaireb, Executive Director of the Mohammed bin Rashid Al Maktoum Knowledge Foundation, stressed that the campaign comes as a continuation of the Foundation’s efforts to establish reading as a way of life and a societal and family habit, and as a translation of its keenness to motivate individuals to invest their free time in acquiring knowledge and expanding their intellectual horizons.
His Excellency added: “The «Our Summer is Knowledge» campaign combines the digital and real aspects, seeking to reach the widest possible segment, providing diverse content suitable for all age groups”. The campaign’s coincidence with the “Year of Society” confirms the Foundation’s vision and strategy for investing in people and developing human capital. Through this noble knowledge initiative, we aim to empower a reading community that contributes to achieving national visions that aspire to consolidate the UAE’s position as a beacon of science and knowledge.
The “Our Summer is Knowledge” campaign is held in cooperation with a number of governmental and private agencies in the country, which reflects the integration between sectors in supporting knowledge and development projects.
